IS IT MONEY DOWN THE DRAIN?You're done. The content is informative and presented logically. The design is oustanding and the user interface is truly functional. But you are getting no response from your web site. Perhaps you invested thousands of dollars into it; Is it money down the drain?
It could be if no one can find it, and with the search engines the way they are today, it's no wonder. You see, like everything else, greed has made its way into the web and with it came unscrupulous web designers who discovered ways to trick search engines into placing their sites on the top of specific searches. To combat those deceptive practices, search engines developed complex algorithms that filter out sites that don't match certain defined criteria. Unfortunately, they also filter out the good with the bad. And to add to the problem, every search engine has a different algorithm. Your site may place high on the list with Lycos but not even appear at all in AltaVista.
WHAT ARE YOU TO DO?
Give up and take what you get? You could do that. But there are ways around the problems. There are web sites devoted to revealing search engine secrets, as well as companies who claim to have mastered the search engine game and are in business solely to help you rate high. They even guarantee at least a top 100 listing. Some even claim they will get you into the top 20. Those services cost between $500 and $1000 but many times are worth the cost. In fact, we highly recommend that our clients employ a search engine optimization firm, and we have our favorite that we will point you to. If the cost of their services is prohibitive, you can try optimizing your site yourself. Here are a few tricks.
A FEW TRICKS TO TRY
1. Do a search on your key words in every search engine. Take note of which sites come on top and design your site accordingly.
2. Search engines return results based on the percentage of your keyword usage. Make sure the home page is weighted with your keywords and don't cram it with too much other text that will only dilute it, but do try to use 250 words on each page. Search engines like that. Make sure the title of your page contains the keywords.
3. Create different pages that are weighted with different keywords - not the same pages written slightly differently because that could get you banned - but different pages that will attract different keyword searches. For example, if you sell bath products, create one page weighted with keywords that you think your visitors will use to find your products. And if you sell hair care, create another page weighted with hair care keywords.
4. ... see more tricks here>Click Here to Check Out My Reference Site
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