An Interview with Eric Jordan (www.2advanced.com - creator and founder): Courtesy of Digital Abstracts

This guy is my best idol in graphic design, heheh! , this link is kinda old but i wanna share to you guys this one that i have dig before. enjoy reading...


Interview with Eric Jordan (http://www.2advanced.com/)

Hello Eric. Just a short biography, please.
As president, founding partner and creative visionary behind the company, Eric Jordan utilizes his extensive background in motion graphics and cutting-edge new media technologies to give life to every engagement produced at 2Advanced Studios. Over the past four years, Eric has achieved significant acclaim for his studio's online presence and work portfolio which presently receives in excess of 40 million hits each month. Eric leads his team to build enriching solutions, both online and offline, using a wide range tools available: Macromedia Flash, Director, 3D Studio Max, After Effects, Photoshop, Illustrator, Sound Forge and a host of other products.

What is the current status of 2advanced? What are the current projects and goals? How many people there are?
Actively we have about 20 different client projects and 3-4 internal projects that we are currently working on. We'd love to name names, but our confidentiality practices are pretty tight here at the studio. We always want to be on the edge of interactivity, as we believe the convergence of new media technology is only going to continue. As such, we are rigorously exploring the areas of Video and 3D. As broadband continues to proliferate and high-speed access becomes the standard, we want to be right there with it offering solutions that leverage a full range of technology. We will always be focused on Design and Functional Back-ends, but have so many ideas and visions surrounding the creation of virtual worlds, complex interfaces, interactive applications and media enriched experiences.

The 2Advanced team of today is comprised of experts in a wide range of endeavors, including: Internet design, broadcast quality motion graphics, 3D design and illustration, sophisticated backend solutions, e-commerce and complex content managed systems. We currently stand 22 employees strong: 2 creative directors, 2 art directors, 5 dedicated Flash designers with HTML capabilities, 2 dedicated HTML builders, one 3D designer, 4 developers, 3 in business development and 3 in marketing and sales.

I think a lot of people would love to be in the 2advanced crew. Are you still hiring for new people?
We constantly keep our eyes open for people who fit our vision, for people taking risks and doing new things. We very rarely hire someone based on their resume. If someone has the talent, we can see it. It doesn’t take a college degree to get into 2Advanced, it takes desire and passion for what you do, and a good personality that will fit the team we are building.
Our designers are typically skilled in multiple areas. We look for an understanding of design principles, along with a versatility of approaches that can satisfy the various clientele we service. Also, we tend to look for individuals who have mastered Photoshop, Illustrator, Flash, and Dreamweaver, and who have specialized experience in either After Effects, Cinema 4D, 3D Studio Max, or Combustion.

Eric, what would you suggest to a newbie, who just start his career as a designer?
...see more of his interview here>


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